From Angels to Algorithms: What AEO and Victoria’s Secret Teach Us About Marketing, Momentum, and Earnings
By: Todd M. Schoenberger, CIO, CrossCheck Management LLC & CEO, CrossCheck Media Inc.
From Angels to Algorithms: Can Marketing Move the Market?
American Eagle Outfitters’ bold denim campaign featuring Sydney Sweeney has the stock up 21% in a month—far outpacing Victoria’s Secret and the S&P 500. With earnings approaching, Wall Street is watching two very different marketing plays: AEO’s high-profile splash versus VSCO’s slow-burn reinvention. Which strategy delivers?
Read the full analysis now on Biz Talk Today TV.
